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On March 31, 2026, Specialty Program Group (SPG) launched SPG Life & Annuity, unifying its life insurance and annuity distribution businesses under one national platform. AgencyONE, Brokers’ Service Marketing Group (BSMG), and Business Underwriters Associates (BUA) now operate under a single brand, giving advisors and financial professionals seamless access to national carrier relationships, advanced underwriting expertise, case design support, and comprehensive brokerage solutions.
This is more than a name change. It is the next step in building the most capable life and annuity platform in the market.
Built on Trusted Brands
BSMG, BUA, and AgencyONE spent decades building what most platforms cannot replicate: deep carrier relationships, elite underwriting expertise, and a service culture defined by accountability and trust. Those capabilities do not go away. They are the foundation of SPG Life & Annuity.
The Numbers
- 120+ professionals dedicated to a best-in-class customer experience
- Over $1B in annual annuity premium and $60M+ in annual life premium
- 50+ years serving advisors and their clients
- Licensed in all 50 states
- Life insurance, annuities, long-term care, disability, and health
Stronger Together
Strong Relationships
We support advisors through every phase of the case, from concept development to underwriting, policy design, and carrier negotiation. Our sales team knows the field. Our case managers know the file. Our advanced markets team knows the planning. You do not have to be the expert. We are.
Risk Differentiation Underwriting (RDU)
RDU is ours. We created it, refined it, and continue to lead it. This specialized underwriting process redefines mortality assessment for affluent clients with access to exceptional clinical care, capturing clinical merits that standard actuarial models miss. The result: superior offers and a better experience for advisors and their clients. No other platform delivers this the way we do.
Advanced Planning
Decades of experience in estate, business, retirement, and trust planning. Available to every advisor on our platform. This is the depth you expect from a boutique firm, delivered at national scale.
Carrier Access
A broad, highly rated carrier roster across life insurance, annuities, long-term care, disability, and health. Our relationships run deep at the underwriting and case level. As a LIBRA member, advisors benefit from expanded market access, shared intelligence, and stronger placement outcomes.
Technology Built for Speed
Vive makes term life quoting and submission fast and intuitive. Digital intake, eApp workflows, and real-time status tracking keep cases moving. Advisors get visibility. Clients get a smoother experience.
What This Means for You
Who We Serve
We are the wholesale life and annuity partner for:
- Wealth advisors and RIAs
- Independent insurance agents and IBD reps
- National banks and community banks
- Wirehouses and broker-dealers
- CPA and law firms
- Property and casualty agencies
- Employee benefits producers
What Stays the Same
- Your relationships stay the same. Same contacts. Same service.
- Legacy brands live on. The expertise built under BSMG, BUA, and AgencyONE now powers SPG Life & Annuity.
- Carrier partnerships remain intact. Coverage, programs, and terms are unchanged.
- Your access expands. More markets, deeper advanced markets support, and a broader suite of solutions through one platform.
SPG Life & Annuity Frequently Asked Questions (FAQs)
SPG Life & Annuity Insurance Solutions is a national life insurance and annuity distribution platform, and a division of Specialty Program Group (SPG). We bring together the expertise of three legacy wholesale brands, Brokers’ Service Marketing Group, Business Underwriters Associates, and AgencyONE, under one unified platform, giving advisors access to a broader range of carriers, products, and support resources than ever before.
Bringing our three legacy life and annuity brands together creates a stronger foundation to serve our customers. This consolidation allows us to share expertise across our team, deliver more comprehensive solutions, and position ourselves for continued growth.
Brokers gain easier access to more solutions, faster support through shared resources, and greater visibility into our broader capabilities, all while preserving the relationships you rely on.
Yes. You can now find us at specialtyprogramgroup.com/life-annuity. Both spglife.com and spgannuity.com redirect there.
Reach out to your usual contact. They remain your first point of contact, and we will continue sharing updates directly as this transition progresses.
Yes. Effective March 31, all employee email addresses moved to the format firstname.lastname@specialtyprogramgroup.com. Legacy addresses (@bsmg.net, @agencyone.net, and @buaweb.com) remain active as aliases. Emails sent to those addresses will continue to be delivered as usual.
Indefinitely. Legacy addresses remain active as aliases to ensure continuity.
SPG Life & Annuity | 500 South Main Street, Providence, RI 02903 | Phone: 800-343-7772
Yes. As of March 31, all newly distributed materials reflect the SPG Life & Annuity brand. Top-priority pieces, including new business materials and our most popular sales and marketing resources, are available in the portal under the Marketing Resources section. We are continuing to update our full library on a rolling basis. If you need a specific piece, reach out to your usual contact.
Existing materials from BSMG, BUA, and AgencyONE remain accurate and can continue to be used in the near term. As updated versions become available in the portal, we encourage you to transition to the new branded pieces. If you need something updated urgently, reach out to your usual contact.
Your username will remain the same. On your first login on or after March 31, you will be prompted to reset your password and complete multi-factor authentication (MFA) setup.
No. Submit business exactly as you do today through specialtyprogramgroup.com/life-annuity or directly at portal.spglife.com.
No. Submission workflows are unchanged.
Contact your normal SPG Life & Annuity point of contact.